Monday, May 18, 2020

The Mass Media Has Become Apart Of Culture - 1068 Words

Dwelling in a capitalist’s society the mass media has become apart of culture. With a booming media industry, businesses are learning and habituating to incipient forms of media to promote and advertise products. In addition, print media is the first mass medium to communicate and reach an immensely colossal number of audience. We look to sundry of print media such as a magazine a somewhat reliable form of media delivering consumers with stories, opinions and visuals expressing current events. However, even magazines are swayed by advertisers and their money. Moreover, magazines are every where from standing in the checkout line at the grocery story to waiting at the dentist’s office. Magazines are everywhere and is incredibly arduous to avoid. A prime example, The Time Inc. hit publication Sports Illustrated is an American sports media magazine for the everyday sports fan. Read by millions, this magazine is the leading sports publication in the North America. This maga zine is very well kenned for its glossy sleek pages of athletes and celebrities to advertisements unrelated to sports. Driven to maximize profits, publishers utilize articles and stories as a way of marketing. By investigating critical perspectives such as Marxism avails to create the awareness needed to examine mass media content. Ott and Mack states, â€Å"Marxism is both a social theory and a political movement rooted in the idea that ‘society is the history of class struggles’† (2014). The form and matter ofShow MoreRelatedFashion in the 1950s1437 Words   |  6 Pageseconomy, the technological advancement allowed mass production of clothing in the fifties. As the economies of the world expanded and the living standard and income level of the people were improving after the war, the European societies had started to embrace the mass consumption culture hence leaded a new trend for accessing consumer goods which one of them is the television. Nearly every fam ily owned a television at their place and the American culture soon became dominant in the Europe due to theRead MorePopular Culture Affect Gender and Sexuality1388 Words   |  6 PagesAs popular culture is the culture of today, which is always based on universal activities, it is effortless to alter the mind of human so the concept of gender and sexuality would be easier to change. Therefore, this essay is going to discuss about how popular culture affects gender and sexuality in humans attitudes. In the beginning, the relationship between everyday culture and mass media culture are closed but there are some difference between popular culture and traditional culture. The traditionalRead MoreMass Media and Violence ´s Effect on Teenagers1252 Words   |  5 Pagesin the media is a key issue in today’s society, a survey conducted on Sunday the 16th of Feb over social media by myself found that 91% of the surveyed 51 people do own some sort of gaming console and that 100% of them have a television. Violent games are usually the best selling and almost all games and movies have some element of violence in them. Whilst it isn’t popular culture to be violent, violence is certainly a by-product of popular games, mainstream music and other types of media. TeenagersRead MoreMass Media And Its Impact On Society1306 Words   |  6 Pagesis mass media. Mass media is a means of communication that reach number of people in a short time. Mass media includes television, newspaper, magazine, radio and Internet (Nariman,2011) . It is a large pool of information from where every type of information can be extracted and is widening more and more. Mass media influences the society especially the younger generation and shape their opinions and decisions. The study of the impacts of mass media requires a great understanding. Mass media haveRead MoreRace Is a Significant Factor in Identification of Individuals and Groups1493 Words   |  6 Pagespoint has been reached between â€Å"us and them†. Equality between races has become legislative law within the Charter of Human Rights and Freedom, which means the battle is over. This fantasy mentality is due the naturalized process of racism and racial discrimination (Hall, 272). Naturalized racism is especially dominant in aspects of pop culture including television, and movies. Racism has been commodified and depicted as an act of celebration, which adds to the invisibility. Pop culture has an influentialRead MoreThe Horror And Thematic Thrill Of The Zombie1288 Words   |  6 Pagessocial conformity. As Drezner states, â€Å"pop culture can have an â€Å"informing effect† of calling attention to and framing a particular problem. Popular culture can also have an â€Å"enabling effect† of providing shorthand references that trigger aw areness of a problem† (Drezner 831). Beneath the horror and thematic thrill of the zombie film franchise, the zombie as a figure in popular culture has an enabling effect in providing awareness to society on a mass level. On the figure of the zombie, Kirk statesRead MoreCosmetic Surgery1507 Words   |  7 PagesAbraham and Zuckerman (2011), the mass media such as television shows, advertisements, magazines played an evident role in changing the public perception of â€Å"ideal â€Å"beauty standards. Due to the quick access to information, the general public can easily learn about some new ideas relating to modifying physical appearance through cosmetic surgery and the new indicators or standards to beauty. The definition in beauty can be easily altered. With the assistance of mass media, these concepts will soon holdRead MoreJohn Soluri s Banana Cultures : Agriculture, Consumption And Environmental Change870 Words   |  4 Pages John Soluri s Banana Cultures: Agriculture, Consumption and Environmental Change in Honduras and the United States, (Which for spatial and repetitive purposes, I will refer to as Banana Cultures for the remainder of the paper), introduces the reader to a world of corporate greed, consumption, and environmental change using the history of the common, everyday fruit, the banana. He explores the various political occurrences, health problems, and changes in mass media through the rise of the consumptionRead MoreThis essay will discuss Foucault’s and Bauldrillard’s views on today’s society. Foucault sees the1100 Words   |  5 PagesThis essay will discuss Foucault’s and Bauldrillard’s views on today’s society. Foucault sees the current state of the society as a system of domination, while Baudrillard says that the society we knew has collapsed in to a world of images produced by the mass media. Both of them focus on the cultural dimension of the progression of the society and sees society as having moved on from modernity. Though both have different views when it comes to Power, Foucault focuses on the changing nature of powerRead MorePersuasive Essay On Gun Violence1618 Words   |  7 PagesAs we all know gun violence has become an increasingly conflicted issue in the world and specifically in the United States. Gun violence is the leading cause of premature death in the United States as it kills almost 30,000 people and causes about 60,000 injuries annually. But guns are not the main cause of this problem. The problem is Americas culture of violence. We need to understand that guns are not what’s killing people, people are what’s killing people. Although guns may enable killers to

Making Sense of Social Enterprise Free Essay Example, 2500 words

The paper states that social enterprise institute defined social enterprise as an organization or a venture that advances its social mission through entrepreneurial earned income strategies (Madhogaria, 2006, p. 1). According to Prof. Gregory Dees, a social entrepreneur combines the passion of a social mission with an image of business-like discipline, innovation and determination commonly associated with, for instance, the high tech pioneers of the Silicon Valley (Madhogaria, 2006, p. 1). Thus, it is evident that the role played by social enterprises in promoting the society and developing society is indispensable (Royce, 2007). StreetShine Business Model and OperationThe business model of Street shine is very much simple. The only intention was to satisfy the social needs and at the same time satisfy the own needs of the company. Providing job opportunities were also another major task for the company. Knowing the popularity of the shoe shining business in the US, StreetShine al so decided to launch the same kind of business in the UK. StreetShine was set up as a non-profit making subsidiary of the TRB (Thames Reach Bondway). The initial capital for the startup was invested an amount of 100,000 by the charitable trust, known as A Glimmer of Hope .We will write a custom essay sample on Making Sense of Social Enterprise or any topic specifically for you Only $17.96 $11.86/page In addition, the enterprise also wanted to become self-sufficient and hence for earning more revenue, it started to sell advertisement space at the kiosk. Hence, the business model was based on providing social support as well as earning revenue for the firm. The social services emerge in the form of employment opportunities being provided by the company.

Wednesday, May 6, 2020

Impact of Death on a Relationship Explored in Home Burial...

Robert Frosts Home Burial is a tragic poem about a young life cut short and the breakdown of a marriage and family. The poem is considered to be greatly inspired and spurred by the Frosts loss of their first child to cholera at age 3 (Romano 2). The complex relationship between husband and wife after their childs death is explored in detail and is displayed truthfully. Among many others, the range of emotions exhibited includes grief, isolation, acceptance, and rejection. The differences in the characters emotions and reactions are evident. The husband and wife in Robert Frosts Home Burial react to their sons death in stereotypical fashion and interact with each other with difficulty and resistance. As the wife weeps†¦show more content†¦He sees death not as a final event but only as a small step in a journey. By doing this, he is able to keep the memory of his son alive. Just as those who were in the graveyard previously still are, his son is also a part of the family. The ability of the father to carry on with life after his sons death is one part of the stereotype that pertains to the male figure. The male character is suppose to be someone who does not cry, someone who is full of inner strength and is the central rock for all those around him in a time of crisis. The husband in Home Burial fulfills these requirements. After the burial, he continues on with his daily chores and attends to the various needs of the farm. These actions are not ones of denial but acceptance. He knows that he and his wife must carry on with their lives after an appropriate period of mourning is over. Understandably, his vision of the length of that time period is considerably shorter than his wifes. He understands that life is for the living and not for the dead. He understands that his son is dead. He also understands that he cannot force these views on his wife, because she must come to her own conclusions and find her own closure to her sons death. The mothers road to finding closure over her sons death is much longer than her husbands. Her feelings throughout the poem are ofShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesComponents of Attitudes? 70 †¢ Does Behavior Always Follow from Attitudes? 71 †¢ What Are the Major Job Attitudes? 73 Job Satisfaction 78 Measuring Job Satisfaction 79 †¢ How Satisfied Are People in Their Jobs? 80 †¢ What Causes Job Satisfaction? 81 †¢ The Impact of Satisfied and Dissatisfied Employees on the Workplace 82 Summary and Implications for Managers 88 S A L Self-Assessment Library How Satisfied Am I with My Job? 70 CONTENTS ix S A L An Ethical Choice Do Employers Owe WorkersRead MoreHemp Cultivation in China42289 Words   |  170 PagesInternational Hemp Association Hemp (Cannabis sativa L.) Cultivation in the Tai an District of Shandong Province, Peoples Republic of China Robert C. Clarke Naturetex International B.V. Van Diemenstraat 192 1013 CP Amsterdam The Netherlands Clarke, R.C. 1995. Hemp (Cannabis sativa L.) Cultivation in the Tai an District of Shandong Province, Peoples Republic of China. Journal of the International Hemp Association 2(2): 57, 60-65. This paper summarizes the history of hemp (Cannabis sativa L.) cultivationRead MoreProject Managment Case Studies214937 Words   |  860 PagesCorporation (B) 566 Photolite Corporation (C) 569 Photolite Corporation (D) 574 First Security Bank of Cleveland Jackson Industries 583 580 16 TIME MANAGEMENT 587 Time Management Exercise 589 17 INDUSTRY SPECIFIC: CONSTRUCTION 613 Robert L. Frank Construction Company The Lyle Construction Project 652 615 Con tents ix Hong Kong and Shanghai Banking Corporation Limited: Hongkong Bank Headquarters (A) 635 Hong Kong and Shanghai Banking Corporation Limited: Hongkong Bank

Children s Education From Preschool Up Through Twelfth Grade

According to TeacherVision, â€Å"Most teachers have discovered that parents can be very powerful allies in any child s education—from preschool up through twelfth grade. Keeping parents informed and inviting them to become part of the educational process can significantly influence any youngster s scholastic success.† (TeacherVision, n/a). When it comes to welcoming parents into my classroom what I would like to do is have an Open House. This is a great technique for welcoming and partnering with families before school starts. Having a open house will allow parents and the teachers to get to know each other on a personal level. According to TeacherVision, â€Å"It s also a wonderful opportunity for you to actively recruit parents as partners in the education of their children.† (Teachervision, n/a). At the open house I would provide food and popcorn for a snack. During the open house I will encourage the parents to join the PTO which is a great way to est ablish and build a positive parent teacher relationship. I will also show them a PowerPoint presentation. In the presentation I will include things such as who I am, important phone numbers, e-mails, school’s web site, classroom procedures, expectations, rules, and what will be taught during the school year. When it comes to the classroom environment I will make sure to meet the individual needs of the children in my classroom. I will make sure that the classroom is welcoming to the children as well as parents. I willShow MoreRelatedThe Education Of The United Nations971 Words   |  4 PagesIntroduction: Education refers to the universal intellect that takes any form of learning in which the knowledge, talents, skills and habits of a society are conveyed from one generation to another. The modes through which education is conveyed include; teaching, research, or training. It often done under the guidance of others but can also be autodidactic. It involves experiences that have a formative effect on how people think, feel, or act. Various stages of education in ascending order are asRead MoreBecoming A Teacher At A Private School1680 Words   |  7 Pages Research into this career has expanded my knowledge excessively. Such as, there is a process which has steps to becoming a teacher. Step one includes, learning about the education system. Step two is to, decide if teaching is right for you. Obviously teaching is not the correct job for someone who does not like children. Step three, find a degree program. Step four, choose the correct specialty; in my case art. Step five, gain classroom experience. Step six, qualify for certification. Then, stepRead MoreEffectiveness Of The No Child Left Behind Act Of 2001 ( Nclb )1613 Words   |  7 Pagesof 2001 was a reauthorization of the Elementary and Secondary Education Act of 1965 (ESEA) (www.newamerica.org). The Elementary and Secondary Education Act of 1965 was a Great Society program that allocated federal funds for education and looked to hold schools accountable (www2.ed.gov). The NCLB Act of 2001 was passed through Congress in 2001 with bipartisan support and greatly increased the Fede ral Government’s role in the education system and almost 95,000 public schools to include standardizedRead MoreEssay on The furture of early childhood education3423 Words   |  14 Pages The Future of Early Childhood Education nbsp;nbsp;nbsp;nbsp;nbsp;If you ask someone to list for you the most important jobs of our society, teachers always make the list sometimes beating out careers like doctor or lawyer. Ironically, for a career we value so much, teaching has never been a well paying profession. But times are about to change. Due to an increasing demand and a fixed supply, salaries for early education teachers are expected to increase within the next decade. The United StatesRead MoreBlack Youth And Its Impact On Our Society2011 Words   |  9 Pagesportion of our black youth from disadvantaged families are not reaping the benefits of our society. Or they are simply unable to because they are unaware of the opportunities and they are not available to them. Unfortunately, there are a lack of programs in our communities that pushes the advancement of our youth. The programs that are available are either for profit or riddled with other agendas. Today we see more black youth unable to compete at national l evels through education, involved in crimes andRead MorePersonal Philosopy Statement on Early Childood Education2625 Words   |  11 Pages Personal Philosophy Statement of Early Childhood Education Name Lecturer University Due date Abstract This essay is my personal philosophy statement on early childhood education which represent my views on what should be done in the early childhood sector these include ;to impart fine morals and ideals in the children that I come into contact with, esteem each child and the families culture, beliefs, and race, make sure that the treatment I give to each child is fair to ensure that in eachRead MoreGraduation Speech : Special Education Program2505 Words   |  11 PagesStudents enrolled in special education programs are generally defined as passive learners. Many students in the special education program transfer their passive classroom learning into their knowledge of their Individualized Education Program (IEP) and rarely demonstrate self-determination skills. Few students attend their IEP meeting and fewer students know their IEP goals and goal areas. Thus, the students in the special education setting display a lack of involvement and participation in theirRead MoreI Am An Effe ctive Educator Essay2305 Words   |  10 PagesThese last few weeks, I have discovered myself along with a few things about education and who I really am or who I hope, to be as an effective educator. I’ve looked back at my own background in order to discover who I am and what my differences are from those around me. What the differences have to offer to others as a teacher. I have been blessed with growing up in a diverse background with mixture of cultures and beliefs. As a teacher I will bring a fair playing field to my classroom in orderRead MoreSocial Learning Theory and The Effect of TV Violence on Children2115 Words   |  9 PagesSocial Learning Theory and The Effect of TV Violence on Children In the United States children watch an average of three to fours hours of television daily (Cantor Wilson, 1984, p. 28). Television can be a powerful influence in developing value systems and shaping behavior. Unfortunately, much of todays television programming is violent. Studies of the effects of TV violence on children and teenagers have found that children may become insensitive to violence. Consequently, they tend to graduallyRead Moreeffect of parenting style on the academic development of children6694 Words   |  27 Pagesor activity of looking after your own children. Davies (2000) opined that parenting (or child rearing is the process of promoting and supporting the physical, emotional social and intellectual development of a child from infancy to adulthood. Parenting style is a psychological contrast representing standard strategies that parents use in their child rearing (stantrock, 2007). There are many differing theories and opinions on the best ways to rear children, as well as differing levels of time and

Frustration in Youth free essay sample

Frustration in youth Respected intellectual judges, elders in presence and my colleagues. I am here with a subject which is concerning us â€Å"The youth†. My words may be simple but expressive and will be leaving a great message for the parents and mentors who perform the leaders in the society. The debate is time bounded and may result leaving some stones unturned but I tried my level best and I am sure that will be useful for the society. Here comes my subject:- We come across strikes, agitation and the scene of looting, burning and destroying the public facilities and amenities almost all 15 days in a month. In Almost all scenes it is seen that a large No. of youth gathered there. We use to see or hear the Suicide by the younger and so many scene of that nature. A common word comes out from the mouth of everyone is that our youth has spoiled and is frustrated. The common thing in all above is the youth and the frustration. Which becomes our subject â€Å"Frustration in Youth† So let us know what is the frustration. â€Å"Frustration is called the failure of expectations and the feeling of defeat†. Continues increasing of this feeling results in anger which is cause of the all those incidents. Its of greater concern for the society and country that why its going on. But our parents and mentors are bounded by the times and falling short of the time , They have few seconds to blame the youth but not able to spare time to think on this subject or to peep into the back stage of these scenes. I would like to clear the picture by my own ways, studies and the little experience. The first and foremost cause is our upbringing. I am sure someone among you will blink the eyes that how it can be. But friends its there. We are brought up by the parents by showing the face of other world and with an assurance that the world is for you and the world will be doing a lot of things for you but never told that we are here to do something for the world and we have to achieve our aim and goals at our own. This has occupied full space of our mind since childhood and we grown with the same feelings. But later on when we face the fact which is something else and quite opposite of the fact which was told in the childhood we land up in the land of frustration. We were not at all ready and prepared to face this and ultimately resulting in the failure and consequences are frustration†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. frustration †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦frustration†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ and only frustration . One another silly but hammering points is there that the parents of all most all children use to appreciate the children living next door and keep doing that, continue repetition of this thing also grows in to the frustration among the children. As we know the fact about that child. This comparison takes almost all 80% of the children into frustration. Cinema is also putting burning substance in this fire and makes it the wildfire. We watch in the movies a lot of unreal things which are nowhere applicable and possible in the actual world. These are the superman and superhero qualities. We try to put ourselves in that place which is fictional and unreal too. We dream in the same manner which never come true. We follow the hero fighting and resulting landing in the jails. We must not compare our self with the hero and must watch a movie in the movie prospect. Just for entertainment In villages, smaller towns and cities it has been experienced that gap between ancient and time of today is also playing a great role. Parents want Character of Ram played in the modern world. They want us to have speed of today with the character and attitude of the 18th century. This is highly irrelevant and not feasible. We have to leave the earth if we want to touch the sky. It’s must. They must understand us and must not remind us always of the old times in which they born and lived. They must care in which world we are living. The characters and life styles change as per the present time and situations . The gap makes them angry on youth and youth get frustrated again. They must not put all their unfinished dreams on us. Because early or late this also becomes the reason. They must cop-up with the children and should consider the present time and situations. And the last but not the least reason for the frustration is the non caring Governments. So many bad things are introduced in the society which compels the youth of other community or caste feel frustrated and leads towards the untoward incidents. The best known in this category is Reservation. A well obedient and highly skilled student who tops and unable to get admission or job will naturally jump in to the frustration. Jobless youth comes first in the frustrations and are the part of crowed at agitation and the incidents of unwanted and uncommon nature (Though it has become common) There will be so many other reasons which I may not know or not touched by me but existing. But on behalf of youth I would like to put these facts in front of all parents, mentors, rule makers and governments that they must care for the youth and should spare time to consider this. Because youth is the power and power should be channelized in a proper manner to avoid the un- happenings and taking India on the top. Predictions are going on that Indian will be the third power of the world and the China and America standing first and second consequently. Why can’t we be the First?. I am sure if we are taken away and get rid of the youth frustration nobody can stop us becoming the first and having crown. Jai Hind Jai Bharat Vishal Bhardwaj BSC IInd year

Business Ethics Ethical Decision Making Process

Question: Discuss about the Business Ethics for Ethical Decision Making Process. Answer: Introduction: Stakeholders can be known as persons or companies that rise to gain or lose from the achievement or collapse of a structure. As, with definition, stakeholders are individuals who are influenced by the project their prospects require to be taken into account in sort for a project to accomplished. Stakeholders views can be positive or negative in context of a given project, and frequently do not accord with one another, making it a provocation to reunite their diverse outlook (Brink, 2011). Googles has varied stakeholders due to the reason of huge agglomeration of goods. An organizations assortment consists of its innovative goods like, Google Search, along with current goods such as cable television service, Google Glass and Google Fiber Internet (Meyer, 2016). The companies stakeholders come from different groups influenced with these diverse businesses. To sustain their leadership as a pioneering technology company, Google should tackle the benefit of their stakeholders by the help of appropriate corporate social responsibilities approaches. Organization recent CSR attempts are inclusive and acceptable, established on international standards and prospects. Yet, there is scope to get better these CSR attempts to make Google a tough competitor on the international ground (Morland, 2011). Googles stakeholders affect the companys tactical ways. This affect is revealed in the corporate social responsibility approaches and programs enforced inan organization (Ferrell, Frae drich and Ferrell, 2016). There are various types of stakeholders, which can be categorized on shared interest based. They are users, employees, advertisers and other customers, investors, governments, communities Users: These are the consumers using Google goods, not necessarily paying for these. Users are essential for company because their attitude makes firms popularity, which makes value (Daniel, 2012). Employees: They are interested in appropriate compensation and rewards, along with definition of firms abilities. Company looks towards high salaries, incentives and benefits. Advertisers and Other Customers: These are the major medium of firms revenue, and are interested in getting efficient services. They illustrate companies monetary presentation. Investors: These are interested in firms growing profits, they are essential as they predict the capital required in business (Meyer, 2016). Governments: They affect company with the rules and legislations and are interested in companies regulatory compliance. Communities: They are interested in direct and indirect benefits of the firm. Company can benefit them with charity, and associated activities (Daniel, 2012). Generally, Googles corporate social responsibility presentation is acceptable. The firm has schedule and strategies that predict the interests of all category of stakeholder. The firms philosophy,concentrate on the user and everyone else will chase, has compel to valuable and accepted goods that make the business gainful and advantageous to users, customers and investors. Furthermore, the companys philosophy,money can be made without performing unpleasant, drives Google to engage in corporate social responsibility actions that profits the stakeholder groups of human resources and communities and convince authoritarian necessities (Ferrell, Fraedrich and Ferrell, 2016). As stated in the case study, Google keeps on modernizing the working conditions, due to the reason they wants employees to work with full relieve, like they have allowed employees to bring their pets in an organization, which is not a ordinary concept for a renowned company like Google. Firms major aim and core value concept is to permit employees to do their best and make them to feel no pressure while doing job. Consumers utilize various resources of the Google on daily basis. Google search engine is the most utilized tool of the company, which receives millions of searches on daily basis. This makes users to collect and gain knowledge on daily basis and this information can be utilized in schools learning, projects and in bigger issues faced by the users in their lives. Android operating system and mailing system of Google assist people to be connected with anybody in the world and can even entertain themselves (Meyer, 2016). Google attain their major income from the advertising tool, they promote the products of other organizations to gain profits. Google search engine is used on daily basis, users can view advertisements on this site, and if finds best can purchase products, which will benefit both the other company and users. Google also prefer charity and allow their employees a day off for volunteering and helping those in need. This concept of charity can create a major change in the life of needy peoples, a small help can also generate a wide difference in their lives. These are all preferred ways of Google serving their stakeholders (Daniel, 2012). References Brink, A. (2011) Corporate Governance and Business Ethics. New York: Springer Science Business Media Daniel (2012) Google: The Quest to Balance Privacy With Profit. Available at: https://danielsethics.mgt.unm.edu/pdf/google-the-quest-to-balance-privacy-with-profits.pdf (Accessed: 24 January, 2017) Ferrell, O. C., Fraedrich, J. and Ferrell (2016) Business Ethics: Ethical Decision Making Cases. USA: Cengage Learning Freeman, R. E. (2010) Strategic Management:A Stakeholder Approach. UK: Cambridge University Press Meyer, P. (2016) Google Stakeholders Corporate Social Responsibility (CSR). Available at: https://panmore.com/google-stakeholders-corporate-social-responsibility-csr-analysis (Accessed: 24 January, 2017) Morland, M. P. and Bos, R. T. (2011) Business Ethics and Continental Philosophy. UK: Cambridge University Press