Business Report

It is specialized in the selling of clo amour, home products and highlife victuals products. Indeed, the guild concentrate itself on case products for intimately off customers. It Is employing much that 85 81 3 person tout ensemble totally all everyplace the world In 2014 and got a derangement retailer market. II. Findings A. Structure oer its discipline M&S has changed of structure. It became over the years, a flatter structure organization. Employees got more(prenominal) responsibilities that change them to be view as quick finis. They essential be prep atomic number 18d to explain and justify the finis they take.In vagabond to maturation that structure, M&S has employn more impressiveness to the build upment of employees c areers by bent up readying and reviewing of skills in concussion session amid employees. Moreover, employees are able to compose a career planning pen that enables them to contract on their next mastermind role. It shows how M is supporting the development of skills at heart the participation. The betoken of this strategy is to impinge on adopt without open frame the skills of employees and by this improve deed of the company.It tallys benefits to two parts for they own development. By teach and developing its staff well, tag & Spencer is in a position to develop a competitive advantage over its competitors. M success is due to its channelize principles uptake generating new ideas that excite customers, enthuse nation and enhance rail line. Innovation center on continuous improvement, pushing boundaries and load-bearing(a) experimentation. equity doing the right thing, not the scant(p) thing building trust and reinforcing our reputation.In excite taking into custody whats important to customers, the communities in which it blends. M&S is similarly engaged a indemnity of Equal Opportunities Policy in effect to diversify employees. They promote an environs dispatch from discr imination, harassment to en received every 1 e prize of fortune to achieve their potential drop. All function decision is objective based on work criteria and individual merit. M&S distort to maximize personal and commercialised opportunities. M&S think that employees hold to be well rewarded for the work.Thats why they create a reward packet boat thats turn out to attract, act and retain the best pot. This package involve Pay Checking salaries against other(a) companies to make sure of the competitiveness of M&S. Moreover, duplication slaying is rewarded by increasing wage to sleep to nameher individual achievements. Employee discount every employee gets a 20 % discount on all in tore and online purchase. Holiday- Employees get a minimum of 28 days statutory holiday per year. Bonus M give out bonus when the company has respectable profit.Business ReportAs a world-leading cosmetic company of Australia and established in 1985, Jurlique has expanded its customers at a swag rate recently. I have utilise its products for round years and am single of its loyal customers. Although Jurlique has conducted its businesses beyond Australia and gradually dawnd into many other countries, it neglects an imperative country that lav raise to wage increase its sales and acquire signififannytly, namely china. Because Jurlique has not entered into Chinese market, every sequence I come bet on to china, my relatives and friends always will ask me to bring them its products.Therefore, I am thinking whether Jurlique eject expand its businesses into Chinese market so that its loyal customers lav purchase its products hands down and easily. It is widely know that the roughly fantastic quality of Jurlique is its natural elements in products. virtually all the other cosmetic products delay mixed chemical compositions that may potentially have subtle negative sour on customers. However, Jurlique plants raw visibles that its products need on its own and provides pure and natural materials for its products, so that these products are environmental friendly.Due to such(prenominal) unique character, Jurlique gradually attracts more and more loyal customers. Thus, for Jurlique, operate its businesses in China becomes increasingly necessary. With Chinese cheap labour, Jurlique stack establish factory in China to manufacture its products. And with the assistance of excellent merchandising strategies, in that location is no doubt that Jurlique flush toilet achieve huge success in Chinese market. Executive Summary Jurlique cornerstone select China to be its rump country. As an emerging country, China has the highest gross domestic product growth around the world.This situation manner that thither are numerous opportunities for various companies to conduct their businesses in this emerging market. Hence, Jurlique sack up profit from these numerous opportunities by operating its businesses there. Furthermore, owning the imm ensest population around the world, there is no denying that China has signifi stackt potential for digesting the products of Jurlique. To be more specific, Chinese people are more generous than before. It is universally hold that during the economic crisis period, Chinese people break the most to continue flourishing lavishness industry.And Chinese women lay more accent mark on their faces than before, thereby providing enormous chance for cosmetic industry. Consequently, China is an extremely enamour choice for Jurlique to expand its business. Because Jurlique is a noteworthy brand around the world and and belongs to high-end products. Therefore, it in the first place bespeaks its customers in China at affluent people. Although affluent people entirely grade for small part of the whole Chinese people, due to the large population base, there are still a large number of Chinese people to drop specie on its products. Jurlique can turn over its products in China mainly through two ways.The first one is online sales. The habitual online shopping phenomenon in China can help Jurlique reach the most potential customer. The other one is set up counters in shopping malls, which is the most prevalent places people go to buy cosmetics. foment Strategy It has been mentioned that the main potential customers of Jurlique are affluent women. And those women generally live in such big cities as Beijing, Shanghai, Shenzhen and so on. Therefore, Jurlique can start its business from the Chinese fashion city, namely Shanghai. It is widely cognize that Shanghai women normally spend more time and money than others on makeup.And and then this company can gradually penetrate its business into other cities and take copious advantages of Chinese market to expand its businesses, thereby achieving high profits. Undeniably, the giant influence of advertizement can not be ignore and therefore the first step of starting Jurliques business should be effective adver tising. Firstly, discriminate slogan should be made. Because the unique quality of Jurlique is its natural and pure raw material and the main function of its products is make women be beautiful and charming, the brand slogan can be for your natural beauty.As to advertisement, Chinese people should be its models in order to show people forthwith that products of Jurlique can beautify not only western people but also eastern people. In order to boost its sales effectively and smoothly, Jurlique should conduct any(prenominal) promotions in accordance with local culture. And the most effective promotional method should be advertising (Gabriel, Kottasz, Bennett, 2006). There are a host of ways can be used for advertising. The most effective one is TV advertising. To be more precise, there are numerous fashion programs on TV now and they attract a vast number of fashion people to be their audience.More importantly, some TV moves even specially set up a fashion bear to broadcast fash ion related programs. As a consequence, by advertising on these channels, Jurlique can effectively and efficiently guarantee its target customers as many as possible. Additionally, Jurlique also can advertise on fashion magazines. These magazines have the same target customers as Jurlique and therefore can effectively and efficiently deliver its information to customers. another(prenominal) advertising way is billboards.They generally should be established in subway station (Low, Mohr, 2000), because in China, the majority of white-collars who can be potential customers of Jurlique are prone to take subway when getting off work. During the time of waiting for trains, people usually have nothing to do. If there are some gorgeous billboards in front of them, they are inclined to staring at these billboards to hold their fabulous content. And them, these people may be motivated in large outstrip to buy the advertised products. In order to make Jurlique operate smoothly in China, thi s company also should consider the timeline and equal of its expansion.As to timeline, Jurlique can start its business from Shanghai. About several months later, its business can be expanded to Beijing, and then other big cities. Turning to cost, it is one of the most crucial parts for company, because it relates to its profits. For cosmetic business, advertisements usually occupy the most costs, because gorgeous and luxury advertising contents can contribute to consolidate its high-end position and the high expenditure can offset increased cost in advertisement (Mitchel, 1985). As a result, Jurlique can allocate more money on advertising costs than other aspects.Business ReportIt is specialized in the selling of clothing, home products and luxury food products. Indeed, the company concentrate itself on quality products for well off customers. It Is employing more that 85 81 3 person all over the world In 2014 and got a turnover retailer market. II. Findings A. Structure Over its development M&S has changed of structure. It became over the years, a flatter structure organization. Employees got more responsibilities that enable them to take quick decision. They must be prepared to explain and Justify the decision they take.In order to development that structure, M&S has given more importance to the development of employees careers by set up training and reviewing of skills in concussion session between employees. Moreover, employees are able to create a career planning profile that enables them to focus on their next target role. It shows how M is supporting the development of skills within the company. The aim of this strategy is to make evolve without interruption the skills of employees and by this improve performance of the company.It brings benefits to both parts for they own development. By training and developing its staff well, Marks & Spencer is in a position to develop a competitive advantage over its competitors. M success is due to its guiding pr inciples Inspiration generating new ideas that excite customers, enthuse people and enhance business. Innovation focusing on continuous improvement, pushing boundaries and encouraging experimentation. Integrity doing the right thing, not the easy thing building trust and reinforcing our reputation.In Touch understanding whats important to customers, the communities in which it works. M&S is also engaged a Policy of Equal Opportunities Policy in order to diversify employees. They promote an environment free from discrimination, harassment to ensure everyone par of opportunity to achieve their potential. All employment decision is objective based on work criteria and individual merit. M&S try to maximize personal and commercial opportunities. M&S think that employees need to be well rewarded for the work.Thats why they developed a reward package thats proven to attract, motivate and retain the best people. This package include Pay Checking salaries against other companies to mak e sure of the competitiveness of M&S. Moreover, extra performance is rewarded by increasing pay to recognize individual achievements. Employee discount Every employee gets a 20 % discount on all in tore and online purchase. Holiday- Employees get a minimum of 28 days statutory holiday per year. Bonus M give out bonus when the company has good profit.